Taking a big risk and investing millions in a great business opportunity is rarely the way entrepreneurs start their business. Most entrepreneurs start with at limited risk and often they only really identify the potential and opportunity once they are in the business.

A great introduction to the way entrepreneurs usually start new ventures is written by Saras Sarasvathy.

Download Sarasvathys article: What makes entrepreneurs entrepreneurial (pdf)

Visit Sarasvathys webpage Effectuation