Know the people, you want to innovate for

One of the buzz-words in innovation these years is User Driven Innovation. In plain words user driven innovation is about developing things, that people need and like – and of course buy. The basic idea is to involve users in the innovations proces or observe them as preparation in order to get a deep and [...]

What makes entrepreneurs entrepreneurial?

Taking a big risk and investing millions in a great business opportunity is rarely the way entrepreneurs start their business. Most entrepreneurs start with at limited risk and often they only really identify the potential and opportunity once they are in the business.
A great introduction to the way entrepreneurs usually start new ventures is written [...]