Media strategy for PR

Optimizing your PR-effort is about choosing the right media, and choosing the right media is about deciding:

Who should read your story?
Who will print your story?

Choosing readers
If you want your potential customers to read your story, you should obviously find the media, that your audience read or watch. They will read probably read national as well [...]

What’s your story…?

Free marketing is essential for entrepreneurs and new businesses. Buying ads and commercials can drain your startup budget before the first product or service is ever sold.
PR is the magic alternative. Getting journalists to write about you in their newspapers or magazines is not only free, but also more trustworthy than ads. And by getting [...]