The process of concept development

In practice the development of new ideas and concepts are often a quite chaotic process without a clear structure and specific phases.
If however you want a more structured understanding of the innovation process, I recommend a paper on Service Design written by Stefan Moritz.
The paper is a guided tour in the evolving field of Service [...]

Know the people, you want to innovate for

One of the buzz-words in innovation these years is User Driven Innovation. In plain words user driven innovation is about developing things, that people need and like – and of course buy. The basic idea is to involve users in the innovations proces or observe them as preparation in order to get a deep and [...]