The process of concept development

In practice the development of new ideas and concepts are often a quite chaotic process without a clear structure and specific phases.
If however you want a more structured understanding of the innovation process, I recommend a paper on Service Design written by Stefan Moritz.
The paper is a guided tour in the evolving field of Service [...]

Know the people, you want to innovate for

One of the buzz-words in innovation these years is User Driven Innovation. In plain words user driven innovation is about developing things, that people need and like – and of course buy. The basic idea is to involve users in the innovations proces or observe them as preparation in order to get a deep and [...]

Inspiration about consumer trends

If you want to study consumer trends, a couple of links might be of interest:
Trendswatching.com
Copenhagen Institute for Future Studies – and their downloable book Creative Man.

Two strategies in trendspotting

If you want to use Trendspotting as a way to find business opportunities, you may choose different strategies:
The general or the focused perspecktive
Taking the general perspective is about scanning the market and the world – or a general area - for any kind of trends, and use that as take off for the search of business [...]

Start looking for opportunities – not ideas!

Don’t rush to getting ideas. A little patience and a good preparation will pay off later! We are only looking for opportunities in the beginning. 
After the first lecture we have already started looking for business opportunities, that can later transform into ideas. We had a short brainstorm on trends in different areas:
Environment – where we [...]

Welcome on board to new entrepreneurial students!

The journey towards the great and challenging life of an entrepreneur starts again with 33 new passengers. Welcome on board!
We start out from VIA University College in Horsens, Denmark, on 11th February 2008 and will reach our destination - a lot of brilliant business concepts – at the end of spring 2008.
 This blog will be a central [...]