Trenspotting is a great way to get inspiration for new business ideas, but don’t spend too much time on making y0ur own research, when there are a lot of other people out there gathering information – and keeping eyes open.
Trendwatching.com collects information on trends from 8000 users. They are not necessarily professionals, but they probably got two eyes and two ears like the rest of us.
There is a lot of free material on the website, but they don’t give away everything.